Microcurrent DeviceRegional Insights
The North America market is expected to account for largest revenue share in the global microcurrent device market during the forecast period attributed to increasing product launch activities by key market players in countries in this region. For instance, according to NuFACE, pioneers in award-winning and cutting-edge at-home microcurrent technology, IonPlex Ionized Skincare Activators, a special combination of electrically charged ions and glacial water, deliver a surge of active ingredients for optimal microcurrent results and healthy, younger-looking skin. Both of the brand-new, FDA-approved ionized Microcurrent Activators elevate one’s NuFACE Device routine and lay groundwork for a comprehensive approach to microcurrent skincare. The potent treatments, which come in two distinct formulas, are created to maximize one’s microcurrent results right away by sending the current deep into muscles of the face while also delivering long-term skincare advantages.
The Asia Pacific market is expected to register fastest revenue growth rate in the global microcurrent device market over forecast period attributed to increasing partnership activities in countries of this region. For instance, JinMed announced the creation of Beauty Products Division as a part of its expansion into the production of lifestyle beauty products. The business has successfully created three items in partnership with renowned Japanese beauty product maker MIYAKO: ’facial management equipment,’ ’slimming fat burning equipment,’ and ’health management equipment.’ Currently, Avant Beauty Biotech (Shanghai) Co., Ltd. has placed 600 orders for the product, which amply illustrates the market's awareness of JinMed's Research & Development (R&D) expertise in the product.
The Europe market is expected to account for considerably large revenue share in the global microcurrent device market over the forecast period due to increasing product launch activities by key players in countries of this region. For instance, Healthtech startup NuroKor.com has created a portable device that employs ’quadwave microcurrent‘ technology. The Mi-Touch applies Microcurrent (MCS), Neuromuscular Stimulation (NMS), and Peripheral Nerve Stimulation (PNS) types of bioelectrical pulses through the skin. The tool has a number of sticky pads that adhere to injured area and can be worn throughout the day, while unwinding, or even while one sleeps. This equipment is used on certain settings by athletes and fitness enthusiasts while they workout to build additional strength.
Microcurrent Device Market Segment Insights
Type Insights:
Based on type, the global microcurrent device market is segmented into pull type and wheel type. The pull type segment is expected to account for largest revenue share in the global microcurrent device market over the forecast period owing to increasing product launch activities by key market players. For instance, FOREO with BEAR, transformed the application of microcurrent to anti-aging skincare three years ago. In the present, the company introduced BEAR 2, most potent microcurrent device in the world, which provides long-lasting anti-ageing results without discomfort, problems, or recovery time associated with intrusive cosmetic procedures. Clinical testing has shown that BEAR 2 considerably improves deep wrinkles, fine lines, skin firmness and elasticity in just one week of use, making it a safe, painless, and non-invasive alternative to facelift and botox.
Application Insights:
On the basis of application, the global microcurrent device market has been segmented into home and commercial. The commercial segment is expected to register steadily fast revenue growth rate in the global microcurrent device market over the forecast period. This is owing to several individuals adopting microcurrent devices for commercial applications, which is leading to increasing product launch activities by key market players to meet this demand. For instance, NuFACE, a leader in clinically-proven, top-selling microcurrent skincare since 2005, announced the availability of Mini+ and Trinity+, two of its Food and Drug Administration (FDA)-approved products. The company also made available its ground-breaking Bluetooth-enabled NuFACE App, which makes it simple to connect the devices and unlock advanced treatments that target layers of skin that topical skincare cannot reach.
The home segment is expected to account for significantly large revenue share in the global microcurrent device market during the forecast period owing to increasing adoption of microcurrent devices in homes. At-home microcurrent therapy devices offer improved radiance, better lymphatic drainage, stimulated collagen, and diminished fine lines over time. In addition, certain businesses offer at-home body microcurrent devices. Although, these are not designed for workouts as equipment trainers use, but can be very effective for firming and toning the skin on body.
